Media and social networks in 18 countries of the world will be advertising Moscow as a tourist destination, reported representatives of the Moscow Department of National Policy, Inter-Regional Relations and Tourism.
Advertising banners will be placed in 25 million copies in the international print media and their online versions. They will present Moscow as a favorable for tourism city. The promotional materials will also give information on the major events and sightseeing opportunities in the city.
Therefore, such adds will be published in the UK, the US, Luxembourg, Argentina, India, France, Brazil, Italy, Germany, Spain, Serbia, China, Chile, Mexico, Peru, Thailand, Korea and Japan. The social networks will raise interest to Moscow through quizzes, contests, surveys and games.