In this year for Moscow New Year decoration government will spend 230 million rubles that more on 100 millions than in last year. This price includes 14 Christmas trees in the city center, light installations and festive banners, posters and flagpoles.
Every year government announces a tender for developing concept of Christmas city decoration. In this year tender won ‘Rus Outdoor’ company – operator of outdoor advertising. PR-manager “Rus Outdoor” Dmitry Tikhonov explained that it is a branding move for the company: advertising giant receives main income with the outdoor advertising along the trails. “We wanted to create beautiful decoration with posters for Moscow city to make a gift for people,” – said Dmitry Tikhonov.
From the beginning to the participants of the competition was set the task: in the design must be present Olympic theme. Designers managed to create a vibrant, dynamic and positive graphic solution of Moscow design for the New Year to find the right wording mottos and slogans combining sports and Christmas themes.
